Have you ever tried to sell something to someone, after much engagement, back and forth mails or phone calls, they “promised” to get back to you, or they said they need to discuss with their partner or that they do not have money right now? Deep down, you are worried if this marketing thing is for you, you wonder what you did wrong and what you would have done different.
If you have been in the above situation (which I guess we all have) and you wish you can get a coach who understands what you are going through, who will talk to you in particular terms and not the generic coaches that make you feel you need to be built with a different head or eyes or skill, then you will be doing the right thing by getting this book “The Way of the Wolf”.
Just like others, whenever you pick a Marketing Book, it is very common to see the author claiming to be the best Salesman since slice bread. We see it every time and JB (as he calls himself) is no different. In fact, in this book, JB claims he can sell fire to people in hell fire but after reading the book, I believe he can and now, I can too.
Unlike most other authors, we remember Jordan Belfort from Wolf of the Wall Street where he picks people off the street, people with no degree, no connection and definitely no marketing skill and turns them to professional salesmen earning million dollars in commission in a year. He called them Strattonites. The essence of this book is to give you a step by step guide on how to sell anything to anybody just like a strattonites and it does not matter what your qualities are. He turns everyone into a great marketer effortlessly.
In the Way of the Wolf, the author believes in unanimity of sales process that is, that all sales are the same irrespective of what you are selling or who you are selling to. He argues that there are three things that determines if a person will buy from you or “they will get back to you” (lol) and those three things include:
- Does the client trust you?
- Does the client trust your organization?
- Does the client trust your product?
JB believes that the above questions can be influenced, and he goes on to teach you how to earn a customer trust for yourself, your company and your product thereby leading to a definite sale. One thing you must give to this book is the class room setting of the book. The author is literary holding you by the hand, telling you in direct terms what to say and how to say it, he tells you the most likely reply that you will get and how to reply to likely challenges from clients. There are only a few books out there in this format.
The Way of the Wolf is aimed at turning you into a professional salesman within a short time and he does this by explaining how to manipulate the Emotional and Logical brain through voice tonality and body language. This you will learn in Chapter three, Four and Five.
On Chapter Nine, you will meet the agelong marketers’ nightmare “SELL ME THIS PEN”. If you have not learnt how to sell that pen, I suggest you pay attention to this chapter and the issue of prospecting come next in chapter 10 or how do you even get to sell to customers if you don’t get them first. How to make presentations even if you are not charismatic and then what do you do when a client says, ‘I will get back to you” are some of the things you will learn in the ending chapters of the book.
All through, you will notice that the book is written in the same humorous style as Wolf of Wall Street, attentions to detail is a plus, relatable plots and soft dictions all makes this book an easy read.
I enjoy books on Marketing and Sales a lot but in my opinion, there are few books that gives step by step guidance on the sales situations like The Way of the Wolf by Jordan Belfort.
I recommend this book for anybody going into Sales, Marketing or Negotiation.
Have you read “The Way of the Wolf?” what is your opinion about the book?
Reviewed By: Alexander Akadieze