Communication is the transfer of information from one mind to another mind, or to a group of other minds. It can be in a form of idea, a fact, an image, an emotion, or a story. It can be written, spoken, drawn, danced, sung, or mimed.
The simple premise of this book is that every time you open your mouth, in order for communication to happen, you have to sell yourself. if you don’t sell yourself, communication is nearly impossible. If you do, your message will get across.